Good morning

第一篇：Good morning

Good morning,ladies and gentlemen.At the beginning of my speech,I have some questions for you.How many of you use electronic products now which are made by Apple in America?You know,such as iphone,ipod ,ipad and so on.And what do you think of the company as well as it's CEO Steve Jobs?As far as I am concerned,Jobs is an extremely successful CEO,his company is a legend in the field of electronic products.Maybe most of you are with me.As we know,these products are very expensive in China.Generally speaking,there must be few people would buy them on account of the high consumption.But on the contrary,it's not the case.Many people

have to make a reservation in advance if they want to get one,and furthermore,some even stay up to queuing up just for an electronic product.All these phenomena show that the Apple is very popular despite it's high price.Obviously,this is called short of supply in economic.According to an research ,Apple ranking first in market share among all kinds of mobile phones in the world.But why the Apple can do this?In fact,Nokia is much better than Apple in the aspect of quality.However,all reasons are included in the product itself no matter how wonderful the company is.Maybe we can find the answer from the angle of design,someone says apple's success lies in extremely brief design and perceptual experience.I think this is the most simple

reason.Then,let's make a comparison between Nokia and Apple.As a matter of fact, Nokia isn't lack of innovative capacity.Nokia has established a complete set of design order,that is the where theproblem lies.It pays too much attention to the details.On the nature of its refusal to reconsider,the decision makes lack the overall situation.Apple's success comes from it dares to break the order of traditional design.It put the nature of products into the original in spite of the innovation of the details.The area that Apple pioneers can't be found in the market research.Today,traditional design procedures have been judged unable to adapt to the product integration,a

logical integration of product-based innovation system phase.Nowadays,in the 21-century,the most important thing for an enterprise is innovation.And remember,don't be confined by traditional thoughts.In my opinion,if China wants to make its domestic products favored by people all over the world,there must be a long way to go ,and the innovation is always the most significant.Thank you all,very much.