做外贸,客户不回邮件怎么办（精选五篇）

第一篇：做外贸,客户不回邮件怎么办

做外贸，客户不回邮件怎么办

● 很多人有着跟我一样的经历，发了很多邮件给国外客户，但是似乎都

“石沉大海”。大部分业务员会满腹疑问：“为什么我发的邮件，他们都不回呢？”“难道是我写的邮件太长了？太短了？还是我的英语水平不够好？”客户不回邮件的情况，一般都会严重打击业务员的信心。我也不例外，偶尔也会感到失落。因此，作为一名业务员，良好的心态是非常关键的。

● 至于客户不回邮件的原因，这里就不扯了，详细请看我的文章“做外贸一个月的感受”。重点介绍一下，我自己摸索出来的一种新方法，不过这种方法只是针对不回邮件的客户。

● 如果知道了客户的名字和邮箱地址，发邮件过去，人家不一定会理我们。但是可以利用SKYPE搜索。即：

▲1.输入客户的名字进行搜索，再详细查看我所联系的客户所在的国家。

▲2.输入客户的邮箱地址－－一般情况下，客户的邮箱都是利用公司名称申请邮箱的，所以这种搜索法概率会高一点。

● 搜索到准确的信息后，我再添加他们。★★请求中会要求写自我介绍，那么我就大概写一下我是谁，是哪个公司的，公司产品主要是哪些，简单地介绍一下。比如：“This is Lydia, from ×××（公司名称）”，我们公司名称中就有包含了产品的名字，所以我就没介绍产品。

不过以这种方法只能碰碰运气。有些客户可能很久都不上SKYPE的，那样他就没办法通过我的请求，我也就不能跟他在SKYPE上进一步联系。

● 不过我用这种方法倒是加了5个客户，其中4个都是平时不回我邮件的客户。哈哈，很有成就感哦！

● 他们加了我的SKYPE后，我就直接问：“有没有收到我×月×日发的邮件？”如果对方说没有的话，那么我先跟他确认一下邮箱地址是否正确，然后再发一次给他。如果有必要的话，我就利用SKYPE打电话给客户－这样打电话是免费的，电话谈话可以加深他对我的印象。呵呵，还有客户主动打电话给我，问候我，然后我就借机谈我们公司产品的事情，这样他就会向我询价。如果我知道价格的，我就马上报给他；如果没法马上告诉他的，我就说“今天恐怕无法给他马上回复报价，但我明天会尽快回复你的。”这样既表示我已经重视了他的问题，又不耽误事！● 只要客户肯加我为好友，那么我就有机会跟他进一步交谈。这样机会更大一层。

● 当然，这种方法只能供大家参考哦！如果客户没通过你的请求，那么也就没辙，只能暗暗祈祷，哪天他上线了，看到你的请求，然后大发慈悲加你了。

－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－网上外贸生意，可能外贸人员遇到最多的情况就是客户不回复，但在买方市场的今天却又很正常，但如我们能改进我们的联系方法，回复率必增很多：

1.标题醒目，直截了当。邮件标题只能是客户求购的产品名称，而不要加其它的任何多余语言，这样，客户打开你邮件的可能性会提高很多；

2.开头语简洁，减少寒暄。表明你是专业而老练的商人，可立即让客户产生信任感的距离，而对商人过多的寒喧会适得其反；

3.自我介绍，只讲重点。时间就是金钱，自我介绍不要超过两句话。客户对你的资料不会感兴趣，而且有重点地自我介绍反而会在客户眼中树立自信、专业的印象，这种印象对你来说是非常重要的。

4.开门见山，认真报价。客户最关心的就是产品质量与价格，所以简洁的开头后，便开始报价，证明你的专业性和诚意。而且也侧面表明双方都不想浪费时间，只想踏实把生意做成；报价过程中，切忌胡乱报价。就是说你的报价要是实价，否则会给人不专业的感觉，甚至会降低信任度。另外，不要怕客户的规格不全，就不报价，而去询问。可以试探性的报，比如说，将与客户描述相近的规格报过去，如果不符要求，客户会发来详细的规格。

5.注意细节、防止隔离。联系客户，如果客户没有再询盘时提出要求图片，那就不要附加图片，以免被删或被国外反垃圾邮件软件拦截；另外最好用hotmail等国外的邮件服务器发送，以免被国外防火墙隔离。

总之，要明确你的目的--最终成交，一切行为和细节都要围绕这个目的去执行。真诚和简洁，不仅外商喜欢，又能缩短成交的周期，大家何乐何不为呢？

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一．外贸业务员业务能力

1．对公司和产品一定要很熟悉。

很多业务员都很急功，天天找客户，但效果不大，原因是对公司和产品不了解，不知道目标市场在那里，或当客户问一些有关公司和产品的专业问题，一问三不知。其实只要对对公司和产品熟悉，就自然知道目标市场在那，也可以很专业地回答客户的问题。

2．对市场的了解。

这包括两个方面，一个是对目标市场的了解，一个是对竞争对手的了解。绝对不能坐井观天，不知天下事。因为世界上唯一不变的就是“变化”，所以要根据市场的变化而做出相应的策略，这样才能在激烈的竞争中制胜。

3．业务技巧

很多客户都喜欢跟专业的业务人员谈生意，因为业务人员专业，所以谈判中可以解决很多问题，客户也愿意把订单交给专业的业务员来负责。当然，业务技巧也是通过长时间的实践培养出来的，而在我自己这3年里的外贸经验中，我所学会的是“顾问式销售技巧”，一切从客户的需求出发，在电话，在电邮，或拜访中，我们要不断提问，从客户的回答中了解到客户的需求，这样做会事半功倍，例如，如果客户是想买高质量的产品，你便可以挑一种好质量的产品给他，价格贵一点也没关系，相反，如果客户只想买便宜的产品，在报价时就不要太高，否则就会吓跑客户。做业务其实可以简化为“了解或激发需求，然后去满足要求”。

二．外贸业务员个人素质能力

1．诚实

做生意，最怕“奸商”，所以客户都喜欢跟诚实的人做朋友，做生意。

2．热情

只要对自己的职业有热情，才能全神贯注地把自己的精力投下去，外贸更加是如此，因为外贸是一个很长的过程。

3．耐心

外贸行业中，开发一个新客户的周期一般在半年到一年之间，或者更长，所以，在这个漫长的过程中，在自己没有订单而同事有订单的时候，一定有耐心，暴风雨后便是彩虹。

4．自信心

这一点最重要，在外贸中，一般公司拥有的客户有几百个之多，但真正下订单的，可能就那么几个。所以，业务员可能很多时间都是在做“无用功”。但是一定要有自信心，有很多潜在的客户，都是要在很长的时间里才转变为真正的客户，所以必须持有坚定的自信，才会把业务做得更出色。

业务员应具备的素质

一、语言表达能力:言语清晰、谈吐自如、条理分明、言简意赅。

二、敬业精神：必须积极向上、乐观进取、勇于探索、不断增强自己接受新生事物的能力。

三、神入能力：即与各种不同人的沟通能力，使其对此项业务达到认知、认可并完全接受。

四、理解能力：迅速学习技术、精通业务、融会贯通、灵活应用。

五、心态问题：

对公司充满信心，对自己的能力充满信心。能不能成功，差别就在工作欲望。没有坚定的意念及不够积极的人，即使是拥有很高的学历，或是头脑很灵活，还是不能创造很好的业绩。而责任感的培养，必须要有强烈的“自己吃定了这行饭”的决心，才能逐渐拥有。才能全心全意地投入工作，以积极的态度即强烈的责任感，和百分之百的信心来开拓自己的工作领域。

六、外观素质：

礼貌、谦虚、诚恳、不卑不亢、学会微笑、多倾听别人讲话、学会赞美别人。

这个工作可以提高自己的敏感度。业务员的工作，必须接受各种各样的人和各种场面的磨练，当你递出名片的一刹那，正好可以反省自己是否有礼貌不周的地方。这可是其他工作都没有的好机会，借助不但的与人接触来锻炼自己。

七、心理素质：

从心理上意识我们所从事的是一种高科技事业，是未来社会发展的必然趋势，应对新华联合事业充满自豪感。

八、激励能力：

坚持不懈、知难而上、百折不挠、胜者永远不会半途而废。这个工作正是培养执着、耐性的绝佳环境。担任业务员不但要做好分内的工作，还必须站在第一线作战，这和其他担任后方支援工作的职务大不相同。对业务员而言，每天都是竞争激烈的战场。在这个枪林弹雨的战场之中，你必须具有灵敏的触觉，更必须具有坚韧的生命力，就向野草一般--野火烧不尽，春风吹又生。由于你的努力，不但培养出敏锐的触感，也具备了坚韧的生命力，同时，还为自己赢得了成功，这正是一举三得的好事。

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为什么国外客户不回你邮件？我来告诉你！

看到好多做外贸的朋友发牢骚，说发出几百上千个邮件，得到的回复也寥寥无几，有没有想过为什么？

OK，我告诉你几个简单原因。

1、垃圾式发送：很多做外贸的，特别是新手，拿着老板给的或者是摘抄来的一大堆邮箱地址，Ctrl＋C，然后Ctrl＋V，一个邮件同时发送几十上百个地址，省事倒是省事了，可惜，你做的是无用功。比如说我们公司的邮箱运营商设置，凡是携带超过5个以上的发送抄送地址的一律自动识别为垃圾邮件拒收，很多公司的邮箱都有类似的设置。

建议：还是老老实实地根据自己的产品选择客户逐一发送。

2、错误主题：很多新手发邮件都喜欢使用“业务合作”“最新产品”之类的标题或干脆图省事无标题，殊不知现在网路上的骗子公司和卖票的奸商都是这类标题的狂热使用者，我们公司的采购部基本上每天一开机，每台机就会涌进五六十封以上的有效邮件，基本上一上午的时间就是用来处理这些邮件，很多标题含糊的邮件连打开的机会都没有，你怎么还会有机会展示你的优良产品？

建议：From:XXX,To:XXX，About：XXX3、资讯不全：打开的邮件，提供的都是残缺不完整的信息，最蠢的就是故弄玄虚给一串一串链接的，须知，买手最缺少的就是好奇心，很少会有心情和时间去根据你的残缺描述去Google的。

建议：简单完整的产品描述、准确齐备的联系方式，自己公司产品的网址、发信人的姓名职务等个人信息缺一不可。

4、谨慎选择附件：在盗版横行的中国没感觉，但在欧美，不是每个电脑里都有一大堆应用软件的，我告诉你大名鼎鼎的PHILIPS公司有几个小部门的电脑里办公软件甚至只装一个简化版的WORD和EXCEL你信吗？可惜，这就是事实，微软的OFFICE软体在欧洲是相当的昂贵，基本上没有电脑在卖出时是预装 OFFICE或解压缩软件的，都是要企业或个人自己掏钱购买，很多小一些的企业真的是没有全套的新版OFFICE软体和最新的办公软体，你做的漂漂亮亮的产品附件打都打不开有什么用呢？

建议：学会制作和使用PDF文档是个好办法，欧洲基本上所有的电脑出售时都携带PDF阅读软体的，或者制作成JPG格式图片也可以。

5、表达模糊不清：言简意赅不代表一笔带过，发给客户的邮件要简单扼要展示出你推介产品的优势和卖点，每封邮件都要精心构筑你的邮件用语，找高手看看，这时候语法错误是要不得的，很可能会让客户错误理解你的表述。

建议：写完邮件自己看一下，假设自己是买手看到这封邮件了会怎样？

6、对客户一无所知：根本不知道客户需要什么，也不了解客户最近的经营状况，一封邮件走天下。

建议：案头工作必不可少，发邮件前登陆意向客户的网站，或Google客户相关的信息，并适当地在联系邮件里提示一点你最近了解的关于客户的资讯，一般而言，买手都会很认真看你的邮件和提供的信息。

当然，客户没有回复的原因还有很多很多，但上述几条是最常见的，也是新手常犯的错误，给大家参考吧。

。。。。。。。。。。。。。。。。。。。

客户不回邮件问题出在哪里？

针对客人不回复邮件的问题,请看下面的建议:

1.首先自己确认每个邮件的内容是否回复的完整,是否按客人的要求在回复,是否及时回复的,是否发送成功.一般企业邮箱或则公司邮箱都可以设置回执的.或则你也可以采用用两个邮件同时发送以确保发送成功.如果怕用自己私人邮箱老板不高兴的话,可以把这些反映给老大,看看他的建议啊.2.有时候客人没及时回复邮件,可能是因为客人出差了,或则客人去TRAVEL了,或则其他私人原因没及时通知回复这多正常的.不要找急,坚持定期发邮件联系,如果客人真的需要产品,他以后回联系的.3.不是每个客人发的询盘,都是真的想采购的,在会客人邮件前,先对客人的询盘内容进行分析评估,有很多客人多是索取样板型,或则同行索取信息,或则其相关技术人员索取技术信息型的,这些邮件可能他们很少会即使回复在达到他们的相关目的后.4.平时注意多提高完善自己的邮件的专业性,把客人邮件进行分类,并坚持对些目标客人联系,相信会有好的结果的.5.你才做了半个月呢,其实一般刚开始做外贸1-6个月接到第一个单都很正常的,不要否认自己的努力.坚持联系,多提供自己对产品的熟悉专业,慢慢就好了.6.平时遇到这些问题,也可以和相关同事或则领导反馈沟通,也可以有很大的收获,毕竟他们是有经验的.7．检查下你们的邮件系统，应该是用企业邮箱发的吧？你得确定每封回复信息是否发送成功了，保险的办法就是同另外一个邮箱地址再发送一遍，顺便问他是否收到了你的邮件．

8．回复邮件要及时，对于没有及时回复的国外客户，最好是在他发邮件的相同时间段回复过去，这时候对方很可能处于工作时间．

9．客人迟迟没有下文，还有一个原因，他们可能在等待目标客户的进一步确认，而确认需要时间，所以我们不要着急．定期与其保持联系，尤其是告诉对方我们的新产品研发情况，期待双方的合作．

10．客人没有回复还有一个原因，可能他同时也询问了其他的供应商，或者他们的报价更让他觉得容易接受吧．如果经过你的试探是这种情况的话，你可以向客户接受你们产品的独特卖点，比如质量上盛．交期短，服务一流等等．相信真正的买家是会被你们的独特卖点吸引的．

第二篇：客户不回邮件怎么办

上外贸，大家最烦的就是客户不回复，但在买方市场的今天却又很正常,但如我们能改进我们的联系方法,回复率必增很多;建议应该注意以下几点：

1、邮件标题只能是客户求购的产品名称，而不要加其它的任何多余语言，这样，客户打开你邮件的可能性一般可达到100%；

2、开头语简洁带过证明你是专业而老练的商人，可立即拉近与客户的距离，而对商人来说过多的寒喧实在是多余；不少人喜欢一开始就说从何得知该客户的，我们建议你，一般情况下最好不用提，客户在那里发布过求购信息，客户自己知道，多说多余；

3、开头语特忌讳主动过多介绍自己，因为会给人一种推销的感觉，给人的第一感觉就不好，事实上，没有几个客户会有耐心来阅读你的长篇介绍的，不主动过多介绍自己将一定反而会给客户一种很自信、很专业的印象，这种印象对你来说是非常重要的；

那么，“过多”的标准是什么呢？我们认为，介绍性语言超过两句即是“过多”！

4、简洁开头后，你必须立即进入正文，即报价，因为客户最关心的无非是产品规格与价格而已，你如不能提供客户想要的东西，客户回你干吗？立即进入报价，证明你是专业做该行的，你是有诚意、实实在在想做生意的，大家的时间都很宝贵，都不想浪费时间，特别是欧美商人更是如此；

有人说，客户询盘中规格说的不全，无法报价，事实上，没有那个外商会在询盘中一次就把要求说完的，你可估摸着试探性报，报错了没关系，这只是证明你是专业的、多年做该行的，如所报的规格与客户所要的不符，客户一般会很快回复你并详细告诉你他所需产品的具体要求的；有人总喜欢第一次联系客户时就问东问西的，有些国家的客户（如印度、韩国）可能会耐心回你，但对大多数欧美客商（如美国）来说，他们一般是不会回复该类邮件的；

5、所报的价必须是实价，必须与现有的市场行情相吻合，价太低，客户知道你不是做该行，不会理你；价太高也会吓跑客户，客户也不会回你，所以，切勿乱报价，应了解清楚了、多比较后再报，对新产品、对外贸公司来说这点尤其重要；

6、第一次联系客户时，除非客户在询盘中提出，最好不要主动附上图片，以免被删或被国外反垃圾邮件软件拦截；

7、与客户第一次联系最好用HOTMAIL邮箱，或在邮件中另附上你的HOTMAIL邮箱，因为垃圾邮件泛滥的原因，中国越来越多的邮件服务器被国外打入黑名单，你发的邮件可能最终进不了客户的邮箱，或客户回你的邮件你也收不到，这种情况已越来越严重，而用HOTMAIL邮箱一般不会有这方面的问题；

8、强烈建议：如你不能报出有一定竟争力的价格，请最好不要联系客户，既然报不了价自然就成不了，不仅客户很可能不会理你，你又何必浪费你及外商宝贵的工作时间呢？对外贸公司来说，何不在货源上多下点功夫，效果一定好很多！

总之，你联系客户的目地无非是为了争取能最终成交，而要能最终实现成交的目地，你起码总要迈过产品规格相符、出口报价适当这两个槛，直接洽谈这两个最重要的问题，不仅外商喜欢，也必能大大缩短成交的进程，大家何乐何不为呢？

有电话没有最好是能打电话去询问

不要去问是否需要购买。

你和他接下来的电话或者邮件需要沟通以下事宜：

1、是否收到你的邮件（常规提问，很必要）

2、价格是否与他们的预算相合（常规提问）

3、如果对方表示有问题，进行必要的说明，咨询是否需要另外发送一份特殊的方案

4、如果对方说没有收到，你要重新发送一次，并且在次日或者当天稍晚再次确认是否收到。说没有收到邮件是客户的常规回绝方法。坏处是一直在推脱，好处是你可以找机会把资料送上门，和客户谈。只要能当面拜访到，比单纯的电话邮件沟通有利。

5、客户通常也会说“我再看看吧”，这个不算是明确回绝，就应该有间隔地打电话与他沟通，并且寻找机会上门拜访。

（1）转变性跟进和长远性跟进

我往往针对不同的客户情况把跟进分成三类，1.是服务性跟进。2.转变性跟进。

3.长远性跟进。这里我们只讲后两种跟进，因为第一种是已经做成生意的跟进。第二种转变性跟进，是指通过预约或者拜访知道通过努力可以达成合作的一种跟进方法。第三种长远性跟进，是指短期内还难以达成合作的跟进方法。所谓转变性跟进，是根据客户的态度决定的。情况有以下几种

1.客户对产品还是比较感兴趣，也需要这种产品，只是对价格还有不同意见。针对这种客户的跟进，最好是收集同类产品的价格情况，从自己的产品成本出发，算账给客户听，以取得对你产品价格的认可。为了达成协议可在原报价的基础上有所下调。

2.客户对产品很感兴趣，也想购买你的产品，但由于暂时的资金问题无法购买，对这类客户你应和他做好协调，共同制定出一个时间表，让他把购买你的产品费用做进预算。当然这类客户不会直接说自己没钱，你要学会自己判断。有许多销售员不会跟进这类客户，想起跟进时，客户已经购买了别家的产品。我的做法是只要客户靠得住，先给产品再约时间收钱。

3.客户对你的产品还没有一个很深的了解，态度暧昧，可买可不买。对这类客户要尽量把自己的产品说的浅显易懂，要把产品给客户带来得好处数量化，激起客户的购买欲。客户往往最关心你的产品会给他的公司带来什么样的实惠。

所谓长远性跟进，是客户根本就不想用你的产品或者已经购买了同类产品。这类客户不会由于你积极的跟进就会要你的产品或者和你合作。对这类客户是不是就放弃不跟了呢？实践证明，往往这类客户会出现大买家，但你跟的太紧反而引起反感。最好的做法是和他真心实意的做朋友。周末一个温情的短信，逢年过节一

张祝福的明信片，生日一个小小的生日礼物。只要你坚持不懈，这类客户会给你带来惊喜的。

（2）其他跟进策略：

跟进工作使您的客户记住您，一旦客户采取行动时，首先想到您。跟进的最终目的是形成销售，但形式上绝不是我们经常听到的“您考虑得怎么样？”跟进工作除了注意系统连续外，我们更须注意其正确的策略：采取较为特殊的跟进方式，加深客户对您的印象；为每一次跟进找到漂亮的借口；注意两次跟进时间间隔，太短会使客户厌烦，太长会使客户淡忘，我们推荐的间隔为2-3周；每次跟进切勿流露出您强烈的渴望，想做这一单。调整自己的姿态，试着帮助客户解决其问题，了解您客户最近在想些什么？工作进展如何？

上面我简单的介绍了一些跟进的方法，可能并不详尽。可销售中许多方法还要你学会变通，也要你自己有一定的悟性，也要学会不断总结自己的经验。举一反三，无师自通才是销售的最高境界。

实例

编辑本段

一位美国老板告诉自己的销售员这样一个实例：“有个人看到我们的招聘广告，在应聘截止最后一天，他向我们投来他的简历（最后一天投简历的目的是使他的简历能放在一堆应聘材料的最上面）。一周后，他打电话来询问我们是否收到他的简历（当然是安全送达）。这就是跟进。四天后，他来第二次电话，询问我们是否愿意接受他新的推荐信（西方人对推荐信格外重视），我们的回答当然是肯定的。这是他第二次跟进。再两天后，他将新的推荐信传真至我的办公室，紧接着他电话又跟过来，询问传真内容是否清晰。这是第三次跟进。我们对他专业的跟进工作印象极深。他现在在我们美国公司工作。”

美国专业营销人员协会和国家销售执行协会做过这样的统计报告，请看生动的统计数据：

2%的销售是在第一次接洽后完成，3%的销售是在第一次跟进后完成，5%的销售是在第二次跟进后完成，10%的销售是在第三次跟进后完成，80%的销售是在第4至11次跟进后完成！

几乎形成鲜明对比的是，在我们日常工作中，我们发现，80%的销售人员在跟进一次后，不再进行第二次、第三次跟进。少于2%的销售人员会坚持到第四次跟进。

请记住：80%的销售是在第4至11次跟进后完成！在冷漠的网络世界，您的电子商务更是需要您一次次地跟进

我们有时候吊一下客人的味口„„

Dear :

As we have not heard from you since we sent you our free samples（这里有些客户换成报单price list)of pedometer, we wonder whether you require further information before deciding to place an order.Our pedometer has important price advantages as we are a professional pedometer supplier since 1993, however if price is not one of your problems, our digital motion sensor pedometer may suit you better, which is more accuracy and get better quality.If you need any further information, please free to let us know.

第三篇：外贸邮件

A、主动跟新买家建立联系

Dear Mr.Jones:

We understand from your information posted on Alibaba.com that you are in the market for textiles.We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.We are a joint venture specializing in the manufacture and export of textiles.We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present.You may also visit our online company introduction at Http://www.feisuxsF Copenhagen dated February, 21.In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungraded at RMB2000 net per metric ton CNF Copenhagen and any other European Main Ports.Shipment to be made within two months after receipt of your order payment by L/C payable by sight draft.Please note that we have quoted our most favorable price and are unable to entertain any counter offer.As you are aware that there has lately been a large demand for the above commodities.Such growing demand will likely result in increased prices.However you can secure these prices if you send us an immediate reply.Sincerely，(b.)

Dear Mr.Jones:

We thank you for your letter dated April 8 inquiring about our leather handbags.As requested, we take pleasure in offering you, subject to our final confirmation, 300 dozen deerskin handbags style No.MS190 at $124.00 per dozen CIF Hamburg.Shipment will be effected within 20 days after receipt of the relevant L/C issued by your first class bank in our favor upon signing Sales Contract.We are manufacturing various kinds of leather purses and waist belts for exportation, and enclosed a brochure of products for your reference.We hope some of them meet your taste and needs.If we can be of any further help, please feel free to let us know.Customers' inquiries are always meet with our careful attention.Sincerely，(c.)

Re: SWC Sugar Dear Sirs，We are in receipt of your letter of July 17, 2002 asking us to offer 10,000 metric tons of the subject sugar for shipment to Japan and appreciate very much your interest in our product.To comply with your request, we are offering you the following: 1.Commodity: Qingdao Superior White Crystal Sugar.2.Packing: To be packed in new gunny bag of 100kgs.each.3.Quantity: Ten thousand(10000)metric tons.4.Price: US dollars one hundred and five(US$105.00)per metric ton, Fob Qingdao.5.Payment: 100% by irrevocable and confirmed letter of credit to be opened in our favor through A1 bank in Qingdao and to be drawn at sight.6.Shipment: Three or four weeks after receipt of letter of credit by the first available boat sailing to Yokohama direct.Please note that we do not have much ready stock on hand.Therefore, it is important that, in order to enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval.We are awaiting your reply.Sincerely，H、作为对方供应商，认为对方压价太低

Dear Mr.Jones:

We confirm having received your telex No.LT/531 of May 17, asking us to make a 10% reduction in our price for Men's Shirts.Much to our regret, we are unable to comply with your request because we have given you the lowest possible price.We can assure you that the price quoted reflects the high quality of the products.We still hope to have the opportunity to work with you and any further enquiry will receive our prompt attention.Sincerely，I、作为买家，认为对方报价太高

Dear Mr.Jones，We acknowledge receipt of both your offer of May 6 and the samples of Men's Shirts, and thank you for these.While appreciating the good quality of your shirts, we find your price is rather too high for the market we wish to supply.We have also to point out that the Men's Shirts are available in our market from several European manufacturers, all of them are at prices from 10% to 15% below the price you quoted.Such being the case, we have to ask you to consider if you can make reduction in your price, say 10%.As our order would be worth around US$50,000, you may think it worthwhile to make a concession.We are looking forward to your reply, Sincerely，J、要求对方开立信用证

Dear Mr.Jones:

With reference to the 4,000 dozen shirts under our Sales Confirmation No.SX260, we wish to draw your attention to the fact that the date of delivery is approaching but up to the present we have not received the covering L/C.Please do you utmost to expedite its establishment so that we may execute the order within the prescribed time.In order to avoid subsequent amendments, please see to it that the L/C stipulations are in exact accordance with the terms of the contract.We look forward to receiving your favorable response at an early date.Sincerely，K、因对方未能如期信用证而交涉

Dear Mr.Jones:

With reference to our Sales Confirmation No.825 dated August 10, 2002, we regret to say that your letter of credit has not yet reached us up to the time of writing.This has caused us much inconvenience as we have already made preparations for shipment according to the stipulations of the said Sales Confirmation.You must be aware that the terms and conditions of a contract once signed should be strictly observed, failure to abide by them will mean violation of contract.If you refer to our Sales Confirmation, you will see the clause reading:

“The Buyer shall establish the covering Letter of Credit before 30th August, 2002, failing which the Seller reserves the right to rescind the contract without further notice.”

The goods you ordered have been ready for quite some time and the demand of late has been so great that we find it hard to keep them for you any longer.However, in consideration of our friendly business relations, we are prepared to wait for your L/C, which must reach us not later than October 5, 2002.If we again fail to receive your L/C in time, we shall cancel our Sales Confirmation and ask you to refund to us the storage charges we have paid on your behalf.Your cooperation in this respect will be appreciated.Sincerely，L、修改信用证

Dear Mr.Jones:

We have received your L/C No.121/99 issued by the Yemen Bank for Reconstruction & Development for the amount of $19,720 covering 1,600 dozen Men's Shirts.After reviewing the L/C, we find that transshipment and partial shipment are not allowed.As direct steamers to your port are difficult to find, we have to ship via Hong Kong more often than not.As to partial shipment, it would be our mutual benefit because we could ship immediately whatever we have on hand instead waiting for the whole lot to be completed.We, therefore, are writing this afternoon, asking you to amend the L/C to read: “TRANSSHIPMENT AND PARTIALSHIPMENT ALLOWED”

We shall be glad if you see to it that amendment is cabled without any delay, as our goods have been packed ready for shipment for quite some time.Sincerely，M、延期信用证的期限

Dear Mr.Jones:

We thank you for your L/C for the captioned goods.We are sorry that owing to some delay on the part of our suppliers at the point of origin, we are not able to get the goods ready before the end of this month.As a result, we sent you a cable yesterday reading: L/C1415 PLSCABLE EXTENSION SHIPMENT VALIDITY 15/31 MAY RESPECTIVELY LETFOLLOWS

It is expected that the consignment will be ready for shipment in the early part of May and we are arranging to ship it on s/s “Fanyang” sailing from Dalian on or about 10th May.We are looking forward to receiving your cable extension of the above L/C thus enabling us to effect shipment of the goods in question.We thank you for your cooperation.Sincerely，N、拒绝对方做独家代理商的要求 Dear Mr.Jones:

Thank you for your letter of 15th September.As we are now only at the get-acquainted stage, we feel it is too early to take into consideration the matter of sole agency.In our opinion, it would be better for both of us to try out a period of cooperation to see how things go.Also, it would be necessary for you to test the marketability of our products at your end and to continue your efforts in building a larger turnover to justify the sole agency arrangement.We enclose our latest pricelist covering all the products we handle within the framework of your specialized lines.We look forward to hearing from you.Sincerely，O、指定对方为独家代理商

Dear Mr.Jones:

We have received your letter of the 15th and are impressed with the proposal you make.We are pleased to tell you that we have decided to entrust you with the sole agency for our Embroideries in the territory of Sweden.The Agency Agreement has been drawn up for a duration of one year, automatically renewable on expiration for a similar period unless a written notice is given to the contrary.Enclosed you will find a copy of the draft.Please go over the provisions and advise us whether they meet with your approval.We shall do all in our power to assist you in establishing a mutually beneficial trade.Sincerely，P、处理对货损的投诉

Dear Mr.Jones:

We have received your letter of 18th July, informing us that the sewing machines we shipped to you arrived in a damaged condition on account of imperfectness of our packing.Upon receipt of your letter, we have given this matter our immediate attention.We have studied your surveyor's report very carefully.We are convinced that the present damage was due to extraordinary circumstances under which they were transported to you.We are therefore not responsible for the damage;but as we do not think that it would be fair to have you bear the loss alone, we suggest that the loss be pided between both of us, to which we hope you will agree.Sincerely，Q、处理对货物品质的投诉 Dear Mr.Jones:

We very much regret to learn form your letter of 2nd March that you are not satisfied with the dress materials supplied to your order No.9578 From what you say it seems possible that some mistakes has been made in our selection of the materials meant for you and we are arranging for our Mr.Yang to call on you later this week to compare the materials supplied with the samples form which your ordered them.If it is found that our selection faulty, then you can most certainly rely on us to replace the materials.In any case, we are willing to take the materials back and, if we can not supply what you want, to cancel your order, though do this reluctantly since we have no wish to lose your custom.邮件技巧：

我们已经及时回复了买家询盘，但似乎总是“石沉大海”：相信这是众多外贸人员常遇到的状况。这是为什么呢?是邮件内容太多无针对性?内容太少买家没兴趣?还是我们的英语水平需要再提高?客观言说：以上揣测都可能会影响到但只是片面的影响，当下电子商务运用日渐广泛深入，买家通过给出的平台寻找感兴趣的中国供应商时，往往不会只针对一家厂商发送询盘，如何才能积极跟进初次询盘促成订单，让我们在完成初步的询盘筛选后一同来关注询盘跟进技巧.一、询盘为泛问所有产品

内容大多如下：

We are interested in all your products, could you please send us more information and samples about your products and price list?

回复可参考如下：

Dear Sir/ Madam，Thanks for your inquiry at Alibaba.com.We are professional supplier for XX(产品名)at competitive price, located in XX(公司地址).By now our products have been exported to XX(出口国别或地区).Here is the attachment with some pictures & price of our products that may suit your market requirements.Also you’re welcome to check our website(xxx)for more details and select your interested products.We’re sincerely looking forward to developing business with you, If any comments, we would be glad to discuss in details through MSN：XXX mails or any way you like.(附件内容可挑选一些公司主打产品或通过搜索初略客户市场需求后可推荐的产品类型)

泛泛咨询时，往往真实购买意图一般，除非其正好需要/感兴趣您现在的产品或您挑选出的主打产品。对能给予继续回复的买家应继续重点追踪，未回复的买家可在转发首次回复邮件基础上询问买家是否有收悉X月X日的回复。

二、询盘为针对公司具体产品发的询价

此类询盘价目标性较强，真实有效性较高，需重点跟进。倘若已据询盘内容做出了具体回复，并报了价格，但买家没有再回邮件，可发以下邮件提醒：

Dear Sir/ Madam，Several days no news from you and sincerely may all go well.Now I am writing for reminding you about our offer for XXX(品名)dated on XXX as reply to your inquiry from Alibaba.com Have you got(or checked)the prices or not? Any comments by return will be much appreciated.It will be our big pleasure if we have opportunities to be on service of you in near future.Looking forward to your prompt response.(最好把第一次发给客户的邮件内容和客户最初的询盘附在邮件下方以提醒买家。简便方法：可直接转发第一封回复邮件。收件人写明买家的Email.)

若过段时间，买家还是没有回复邮件，建议可再发如下类似邮件再次追踪：

Dear Sir/ Madam，How are you? Hope everything is ok with you all along.Now I am emailing you to keep in touch for further business.If any new inquiry, you’re welcome to reach us here and I will try my best to satisfy you well with competitive price as request.By the way, how about your order(or business)with item XXX? If still pending, I would like to offer our latest price to promote an opportunity to cooperate with each other.如果连续三封邮件发出去之后买家仍然无动于衷，基本证明买家可能对您产品/价格不感兴趣或者由于其他原因暂时不需要您的产品，可暂时搁置，将时间用在继续寻找新的目标客户上。当然也有很多非常好的买家会被您的毅力感动，回复告诉您一些关于产品进展的情况。我们千万不可急于求成，应仔细分析家客户的提示有针对性得去保持追踪。

以下为几种经常收到的买家回复：

1.客户收到跟进邮件后，如暂时对提供的产品无需求的话，他/她一般都会说以后联系，说明以后还是有机会的，这个时候一定要有耐心：

Dear，I’m doing fine, thanks for your information.I’m still in the planning of building my new office, due to the work constrain I decided to delay it first.Anyway I will contact you once I decided.Thanks!

2.收邮件的人不是公司决策者

Dear，Thank you!I received your email and I sent it to our outsourcing manager.He didn’t tell me anything just now.I will contact you soon once got any news.3.告诉您不及时回复邮件的原因

Dear，I receive more than 10 offers every day and it will take me some times to look into each and every offers.I will contact you in the future if you are in our selection of companies.Many thanks for your co-operation.跟进技巧：这类客户建议可通过发新产品介绍或者新报价的方式来保持联系，相信时间久了成为您客户的能性还是比较大的。至少让买家对您留有印象，即使暂时不需要您的产品，日后有需要的时候也会首先可想到您。

4.可能暂时不需要您的产品，但会问其他产品或者详细咨询一些与产品相关的问题，如：

Dear，Sorry for delay in my reply.I have been so busy searching through all the mails, concerning the item of XX(产品).May I ask you, where you purchase XXX(可能是产品相关行业的其他产品或产品的材料部件).Currently We’re interested in this subject.In the coming days, I will reply concerning some samples.跟进技巧：这样的客户就要根据公司的实际情况来回复了，建议不管能否帮得上忙都能给些回复和建议，暂时不能成为客户也可以先做朋友嘛，至少他问的是与您产品相关的问题，中国有句俗话“多个朋友多条财路”，特别是生意上的朋友!

5.想借机刺探军情的

Dear，Sorry for the late reply.I will get back with you later.I am very busy at the moment.If you have US customer as reference, that would help a lot.I am not here to steal information.We use reference in US to generate trust, just like you have “connections”(friends)among Chinese.跟进技巧：应对这样的买家，如果公司在US地区有关系较好，规模较大的老客户，不妨挑选两个介绍给他/她，这样很能显示您的实力。但回复之前还是应根据公司具体产品在这个地区的推广情况来做妥当回复，站在买家立场多思考其询问的真正目的，考虑已在合作的客户公司是否愿意您将其公司名称透露，因为同一区域的多个采购上不可避免将存在竞争。一般简单告知公司名称即可，谨慎透露对方联系方式。如果在US地区没有客户，可以多介绍一些其他国家的客户来显示公司实力，同时向买家暗示我们在US地区还没有合作伙伴，如果您和我合作，将会帮助您开发整个US市场。

6.讨价还价

Dear，Thanks for your reply, I have received your quote and I am currently looking through all of the quotations that I have received.Currently your prices aren’t the best but your products are very good.If you could make your prices more competitive I am sure we would be putting an order in with you very soon.跟进技巧：可根据具体价格情况回复客户，或通过询问客户所在区域和订单量大小来做可能范围内的让步。

综上，对于有效询盘，我们一定要保持跟进。买家每天都会收到很多Offer，如果不恰当跟进，买家很有可能会忽略我们。跟进过程中，更重要的是细细体会各种可能的原因，积极采取相应措施，激发、把握买家购买意图，达成合作。

Tips: 跟进邮件的发送时间宜选择在星期二到星期五期间。星期

六、星期日最好不要进行这样的跟进邮件(特别是主动的业务开发邮件)，因为星期一上班后，客户的邮箱里往往会充满了需要处理的工作邮件，人们常常会没有时间或耐心仔细阅读此类业务开发邮件，而丧失机会。

第四篇：外贸经典邮件集锦

邮件一：（询问客户反馈，选择供应商标准）

Hi Henry，Good day.Thank you for your order and support to Gielight, I'm very glad to be at your service.Now I'm are collecting some feedback from clients, can you do me a favor?

Can you tell me the reason of choosing Gielight as your partner? What's your standard of evaluating supplier?

In order to offer you better support in future, could you advise what we should improve in future?

Thank you in advance for your help,we will very appreciate it!

邮件二：（询问客户产品情况，推荐合适产品）

邮件三（询问客户背景）

Dear Alice，Thanks for your inquiry, regarding our led high bay light.I am SELENA, FROM Gielight CO., LTD.Glad to be on service for you.In order to give you utmost support, do you mind if I ask the below questions:

1.Could you please let us know more information about your company? 2.How long have you been in LED lighting? 3.What are your main LED lighting products? 4.What is your business type, distributor, contractor, wholesaler, end user...? 5.Have you ever imported LED lighting products from China?

Your information will be highly appreciated.Thanks and looking forward to your reply!

Best regards, Selena，邮件四：(价格谈判)Hi Amigo，Frankly speaking, i really want to support you with very good quality of compatible tube at cheap price.But as you know, it seems very difficult to us due to the current market，As mentioned, you are competing with the tube Nano launched with cheap price, energy saving and high lumen.Can you share us more info about Nano company and its tube spec?

With our customers' feedback, price is not very important to valuable clients.They prefer to pay more attention to the quality, warranty and after-service.Real product value must combine all of these.So if i am sales, the best way is to show own advantages including the excellent products behind customers.Do you think so?

Actually, currently we have a new 150cm frosted compatible tube with 24w at 2900lm, which is mainly for German Market.If you feel interested, i can send you the price as reference tomorrow.But the cost is not cheap.Any problem, pls let me know.邮件五:（新产品推荐）

Thanks for your precious time to read my mail.After the exhibition in Frankful, we got lots of information from esteemed customers who liked the high lumen T8 LED tube with 120lm/w at frosted cover & 130lm/w at clear cover for their applications.According to their requirements and new VDE standards, we have successfully developped such powerful product recently.Pls kindly find out the attached testing report & pricelist if can help you during the promotion.We sincerely invite you to work with us with your most sincere comment.Alison

邮件六:（新产品推荐）

Dear Friend，Good day!

This is May from Gielight.With the continuous development of Led markets, customers are interested in the high Brightness and installation convenient for them.So I'd like to share our new design Led tube light T8 for your reference:

邮件七:（价格贵回复）

Dear Walter，Yes, i know most of customers are not happy with the price for high lumen tube.But actually, the high quality 150cm tube is specially for german market.Because of the installation height over 5m, they need higher brightness to illuminate the ground.In other words, they need high brightness 150cm LED tube to replace the existing 58w 150cm CFL tube.That is why we launch such product and only with 150cm at the moment.For our compatible tube, not only it is compatible with electronic ballast, but also compatible with magnetic ballast at the same time.Actually, for both type of ballasts its compatibility is more than 95%.Frankly speaking, the product is very potential with its innovative technology in current market.If you don't need the tube with high lumen(130lm/w at clear cover), we prefer to recommend you with our economic compatible tubes(110lm/w at clear cover)from from 60cm to 150cm.Can you share us your comment if it is suitable for your business and your market? If we are capable to cooperate with you and want to support you, what do you need us to do? Your most sincere suggestion is our best support.Alison.邮件八:（询问客户信息）

Dear David，Got it, thanks!

Normally, we will ask esteemed customers with the following questions before seiously quoting them.a.Any requirements about the warranty, quality, print, color, cover, lumen and certificate?

b.What is your customer range? Retailer, end-user, contractor or distributor?

c.Do you want to remove the ballast or not? And what is your ballast type?

If you can answer us, we are capable of helping and supporting your business in your market.Best regards，Alison

邮件九展会邀请函：

Dear Friend，Good day!

This is Alison from Gielight, which has worked together with “China Wanda”, “Japan Honda”, “Japan Fuji Market”, “Germany Telecom”, “UK Vision” for almost 5 years at LED lighting field.We(Gielight)sincerely invite you to visit our booth at HK LED Show this month, then will see the following innovative items there.1.VDE certified T8 LED Tube(135LM/W)2.CE listed Electronic & Magnetic Ballast Compatible T8 LED Tube(135LM/W).........for Europe market 3.DLC/cULus listed + Electronic & Magnetic Ballast Compatible T8 LED Tube............for North American market 4.DLC/ETL/CE listed LED Panel(100-110LM/W)5.DLC/cULus/CE listed IP66 LED Highbay or Stadium Lamp(100-1000W)6.New version LED Streetlight + floodlight + tunnel light + tower lamp + projection lamp........If you will be there, pls kindly reply us and we will try our best to give you the help during your trip.Thanks & regards，Alison Huang 邮件十回复询盘，问清楚客户需求：

Dear Larry

Good evening!And thanks for your inquiry.This is Joan from Gielight.Gielight as a professional manufacturer have been in the field of LED lighting over 8 years.We are keeping cooperate with Honda group and FujiMart in Japan, Wanda group(The biggest company group in China), Grand Hyatt in Hong Kong, Vision Accendo in UK.Gielight always do the project assistance for over three years, and there a engineer team focus on it.In order to support you better, could you pls kindly let us know some details as below?

1)Where do you use these led highbay light? Is that a project? 2)Could you pls kindly let us know the quantity you need so that we can work out a best offer for you? 3)How can we assist you will help you complete the project better? And what kind of offer can help you better?

A detailed quotation will be present to you as soon as got your feedback.Any question pls let me know.Thanks!

Best Regards

Joan

邮件十一拒绝对方做独家代理商的要求

Dear Mr.Jack:

Hi ***:

How about business recently?

I am writing to tell you that our factory and office will be temporarily closed from 1st Oct to 7th Oct, for the National Day holiday, and we will be back in office on 8th Oct.If you have any enquiries, pls send me email, I will check it during that time.Sorry for any inconvenience.Have a nice day，邮件十五处理对货物品质的投诉

Dear Mr.Jack:

We very much regret to learn form your letter of 2nd March that you are not satisfied with the dress materials supplied to your order No.9578

From what you say it seems possible that some mistakes has been made in our selection of the materials meant for you and we are arranging for our Mr.Yang to call on you later this week to compare the materials supplied with the samples form which your ordered them.If it is found that our selection faulty, then you can most certainly rely on us to replace the materials.In any case, we are willing to take the materials back and, if we can not supply what you want, to cancel your order, though do this reluctantly since we have no wish to lose your custom.Sincerely,

第五篇：外贸邮件（模版）

1.向顾客推销商品

Dear Sir: May 1, 2001

Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world.Reports from users confirm what we knew before it was put on the market-that it is the best mountain bike available.Enclosed is our brochure.Yours faithfully

2.提出询价

Dear Sir: Jun.1, 2001

We received your promotional letter and brochure today.We believe that your would do well here in the U.S.A.Kindly send us further details of your prices and terms of sale.We ask you to make every effort to quote at competitive prices in order to secure our business.We look forward to hearing from you soon..Truly

3.迅速提供报价

Dear Sir: June 4, 2001

Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike.It gives us great pleasure to send along the technical information on the model together with the catalog and price list.After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand.We look forward to the opportunity of being of service of you.交易的契机

4.如何讨价还价

Dear Sir: June 8, 2001

We have received your price lists and have studied it carefully.However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer.You should note that some price cut will justify itself by an increase in business.We hope to hear from you soon.Yours truly

5-1 同意进口商的还价

Dear Sirs: June 12, 2001

Thank you for your letter of June the 8th.We have accepted your offer on the terms suggested.Enclosed our will find a special price list that we believe will meet your ideas of prices.You should note that the recent advances in raw materials have affected the cost of this product unfavorably.However, for your order we have kept our prices down.Sincerely

5-2 拒绝进口商的还价

Dear Sirs: June 12, 2001

Thank you for your letter of June the 8th.We regret that we cannot meet your terms.We must point out that the falling market here leaves us little or no margin of profit.We must ask you for a keener price in respect to future orders.At present the best discount offered for a quantity of 200 is 5%.Our current situation leaves us little room to bargain.We hope you will reconsider the offer.Truly

6.正式提出订单

Dear Sir: June 15, 2001

We have discussed your offer of 5% and accept it on the terms quoted.We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September.The enclosed order is given strictly on this condition.We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly

7.确认订单

Dear Sir: June 20, 2001

Thank you very much for your order of June 15 for 200 Deer Mountain Bikes.We will make every possible effort to speed up delivery.We will advise you of the date of dispatch.We are at your service at all times.Sincerely

8.请求开立信用证

Gentlemen: June 18, 2001

Thank you for your order No.599.In order to execute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor.This account shall be available until Sep.20.Upon arrival of the L/C we will pack and ship the order as requested.Sincerely

9.通知已开立信用证

Dear Sir: June 24, 2001

Thank you for your letter of June 18 enclosing details of your terms.According to your request for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open a credit for

US$ 50,000 in your favor, valid until Sep.20.Please advise us by fax when the order has been executed.Sincerely

10.请求信用证延期

Dear Sir： Sep.1, 2001

We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory.We are afraid that your L/C will be expire before shipment.Therefore, please explain our situation to your customers and secure their consent to extend the L/C to Sept.30.Sincerely

11.同意更改信用证

Gentlemen: Sept.5, 2001

We received your letter today and have informed our customers of your situation.As requested, we have instructed the Beijing City Commercial Bank to extend the L/C up to and including September 30.Please keep us abreast of any new development.Sincerely

交易的进行

12.抱怨发货迟延

Dear Sirs: Sept.25, 2001

Concerning our order No.599 for 200 mountain bikes, so far you have shipped only 50 bikes against the shipment.We are notifying you that we reserve our right to claim on you for the shortage, if it is confirmed.We have given our customers a definite assurance that we would supply the goods by the end of September.We hope you will look into this urgent matter.Yours faithfully

12a.处理客户的抱怨

Gentlemen: Sept.30, 2001

In response to your letter of Sept.25, we regret your complaint very much.Today we received information from Hong Kong that the remaining 150 bikes were on a ship that developed engine trouble and had to put into port for repairs.The trouble was not serious, and the vessel is now on her way.She would arrive at your place tomorrow or the next day.Truly

14-1 取消订货

Dear Sirs: Oct.2, 2001

We are sorry that causes completely beyond your control have made it impossible for you to keep the shipment date of Sept.30.Since you have failed to uphold your end of the agreement, we find it necessary to cancel our order.Unfortunately, our buyers cannot wait indefinitely for the units.We are sorry that it is necessary to take such a drastic step.Sincerely

14-2 谅解迟运原因

Gentlemen: Oct.2, 2001

We have received of your notice of delay of shipment due to mechanical troubles on the ship.We are pleased that the order is now on its way.Thank you for the notice.We are eagerly awaiting the ship's arrival.Yours faithfully

交易的尾声

15.货物损坏报告

Dear Sirs: Oct.4, 2001

Upon arrival of your shipment, the ship's agents noticed that case No.5 was damaged and notified us.The number of articles in the case is correct according to the invoice, but the following articles are broken:(List of articles)

As you will see in our survey report and of the ship's agents', that these units are damaged and quite unsaleable.Please send us replacements for the broken articles;we await your reply in due course.Sincerely

16-1.拒绝承担损坏责任

Dear Sirs: Oct.8, 2001

Thank you for informing us of the damaged shipment.Since the units were packed with the best of care, we can only assume that the cases were handled roughly.We therefore urge you to lodge your claim with the insurance company.Sincerely

16-2.承担赔偿责任

Gentlemen: Oct.8, 2001

As soon as we got your letter we got in touch with the packers and asked them to look into the matter.It appears that the fault lies with the packaging materials used.We have since corrected the mistake.We apologize for the oversight, and are sending a new delivery immediately.Sincerely

交易花絮

17.催要逾期货款

Dear Sirs: Nov.30, 2001

It has come to our attention that your payment is one month overdue.The units ordered were delivered to you on September 26 and were invoiced on September 30.Payment is due on October 30.We look forward to seeing your remittance within a week.Sincerely

18.付清逾期货款

Dear Sirs: Oct.3, 2001

We have looked into the cause of the delay in payment and have found that our accounting department made an oversight in making your remittance.We are sorry for the inconvenience.The sum of US$ 20,000 has been sent to you by Telegraphic Transfer and should reach you sometime tomorrow.Sincerely